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Users will soon have a new feature that enables them to reduce the volume of AI-made content appearing in their timelines. This move comes as the service revealed that it now features in excess of 1 bn AI-generated clips.

Trial and Implementation

The new functionality is being tested over the next few weeks before a global rollout. This advancement coincides with a rise in content created by AI, fueled by emerging video-generation tools.

AI Proliferation Online

Studies have shown that almost a tenth of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is frequently nonsensical or dreamlike.

Our research shows that numerous viewers appreciate content made with AI tools, from digital art to educational videos, and we aim to offer the community the option to see more or less of that, based on their own likes,” said a platform representative.

Volume and Proportions

The service disclosed that there are presently 1.3bn videos on its network tagged as made with AI. In total, over 100 million videos are added to the platform daily, making AI content a limited part of its overall inventory.

How to Adjust Settings

Members will be in a position to decrease or raise the amount of AI content they see by using the “manage topic” setting in the platform and choosing AI-made media. Other topics that are already be modified under the filter cover politics, style, beauty, and movement.

Platform Guidelines

Its guidelines oblige creators to identify convincing artificially created content, and it prohibits harmful AI impersonations of public figures or crisis events. Any realistic AI video that is without a tag can be deleted under its terms of service.

Furthermore, the service will from now on apply an artificially created watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The platform is also introducing a $2 million AI literacy fund for professionals and institutions to develop informative material about using AI responsibly. This program will support educational bodies dedicated to training computer science.

Moderation Strategy

The video-sharing app has defended its safety measures, during controversy over plans to lay off a large number of safety staff in the United Kingdom. TikTok is planning to reduce 439 jobs in its trust and safety team in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.

A senior executive explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it is viewed by people. The company stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to reliance on its AI tools.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”